“ A brand new method that aims to raise Scotlands share with the international luxury textiles market has helped companys secure record sales of 拢 1.three million in Japan over the last year.The new strategy, supported by Scottish Development International (SDI), focuses on operating closely with crucial influencers and retailers in the Far East to help open up opportunities.It s already proving effective, getting helped deliver initiatives which include a Scottish Fair at the Hankyu Division Retailer in November which saw 拢 540,000 of sales for the Scottish agencies involved . Also, in December, six providers successfully showcased goods on Japans Jupiter buying channel, which accomplished combined sale of 拢 742,000. Ness to impressEdinburgh-based Ness was overwhelmed by its good results on the shopping channel. The organization sold out the majority of its solutions resulting in 拢 133,000 worth of sales.Ness Managing Director, Gordon MacAulay said: "Although we are an established organization within the UK, we're new to exporting and have only not too long ago begun to tap into international possibilities. Working with SDI, we've got develop into acutely aware in the considerable development opportunities out there in the Far East along with the potential powerful fit for our solutions there.By means of SDI we've been able to tap into contacts within the Japanese market who advised us which age group to target, based on value and style. In the UK our target age group is 32 but in Japan we had been advised to target our goods at 25 year olds - its small nuggets of info like this that truly make the difference. "SDI nation head in Japan , Stephen Baker, said: "Ness can be a awesome example of a enterprise which can be seeing genuine growth because of its exporting activities." Weve been operating closely with essential influencers in Japan to know alot more about how we are able to open up much more opportunities for Scottish businesses and have been already seeing good results with Scottish textile agencies for example Johnstons of Elgin, Mackintosh, Hawick Cashmere of Scotland and BEGG-Scotland - which have been trading in Japan for any quantity of years.To succeed, Scottish textile firms need to play to their strengths - distinctive heritage, high excellent diversity and style, refined craftsmanship and residence for the finest fabrics on the planet - these will assist us meet our ambitious exporting target of 50 percent by 2017. "
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