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Mark, Your absolutely right on “you can talk yourself broke on social media”. I am pretty active in social media and if I took the time to answer every single comment I would do nothing else and my family would go hungry. What I have started to do in order to engage is follow up with group replies answering many comments all at once. This is the only way I can tackle so many comments at one time and still remain engaged.

http://allin1panel.com/blog/facts-fiction-social-media-marketing/